Identity Jewellery

    "identity is the official largest independent

            stockist of Chamilia in the UK"

For Chamilia, the principle is simple: design is different here. The company was founded by Killian Rieder and Jeff Julkowski and based on the concept of putting jewellery design into the hands of the customer. Killian, a former designer with fashion icon Polo, wanted this brand to be personalised to allow women to change and customise it to fit the mood, moment or occasion, like a chameleon that changes in its environment.

They launched Chamilia with a line of handcrafted beads of 14k gold, sterling silver, Swarovski® Crystals, Italian Murano glass and colored stones that pair with beautifully designed companion bracelets, bangles and necklaces. The result is a fresh, contemporary twist on the traditional charm bracelet - The Trollbeads

Today, Chamilia is the "it" brand in the rapidly growing customised jewellery category. The company has a growing collection of 800+ beads and has exclusive rights to Disney®, offering exclusive collections of authentic Disney beads not available anywhere else.

With Chamilia jewellery, your options are endless. Create a special piece around a favourite theme, colour, season or style that's meaningful to you. Your finished designs will be as dazzling as they are personal.

Chamilia supports communities and causes around the world through its "Give Back" program by donating a portion of the proceeds to support causes like Breast Cancer, Autism and world peace programs.

Chamilia is the market leader - with the most variety in beads, themes, colours, materials and lengths of bracelet/necklace. Chamilia, and Trollbeads, are brought to you by identity. Unfortunately we may not sell Chamilia online - and neither can anyone else - but please do visit us instore for more details. Trollbeads, the original, however, is online and so if you would like to preview the other major brand, please view its catalogue on the left hand side.