Welcome to identity jewellery. As well as high quality jewellery for both men and women we also offer watches, luxury jewellery boxes, men's grooming, great gift ideas, artistic games and lots more for everyone from our store in Derby and at www.identityonline.biz
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Storywheels
17cm Silver Book-Lock With 3 Diamonds
17cm Silver Bracelet - Silver Book-Lock with 3 Diamonds
Plain Wheel with Swiss Blue Topaz Pear Shape Dangle
Plain Wheel with Swiss Blue Topaz Pear Shape Dangle
Buttercream, Mother of Pearl Faceted Storywheel
Buttercream, Mother of Pearl Faceted Storywheel
White Gold Pink Sapphire Wheel with Babyshoe Dangle
White Gold Pink Sapphire Wheel with Babyshoe Dangle
White Gold Gold Wheel with Bridal Diamond Ring Set Dangle
White Gold Gold Wheel with Bridal Diamond Ring Set Dangle
Silver/Gold Diamond Wheel with Diamond Treble Clef Dangle
Silver/Gold Diamond Wheel with Diamond Treble Clef Dangle
Silver Wheel with Blue Enamel Flowers
Silver Wheel with Blue Enamel Flowers (Not as shown, but of Navy Blue)
Silver Wheel with Initial N Diamond Dangle
Silver Wheel with Initial N Diamond Dangle
Silver Wheel with Silver Diamond Bridal Ring Set Dangle
Silver Wheel with Silver Diamond Bridal Ring Set Dangle
Silver Wheel with Diamond Sailboat Dangle
Silver Wheel with Diamond Sailboat Dangle
Storywheels
The main distinguishing feature of a storywheel bracelet is the decision as to which charms to use. With most bracelets you simply choose those charms that appeal to you, be it for aesthetic or symbolic reasons. With a Storywheel, and indeed also Trollbeads, the wheels you buy are - as the name suggests - intended to tell a story. identity is proud to present you with Storywheels. 
Storywheels bring together elegance, beauty and quality, aimed in reflecting your own life story. identity feels another major difference is that Storywheels use only Silver, Gold and White Gold, accompanied with Diamonds, Pearls and Precious stones. There is not a CZ stone in sight, nor any other non-high-value material, highlighting its exclusivity.
The original concept was born when a jewellery designer was waiting in an airport after his flight had been cancelled. Whilst sat there he was struck with the idea that there must be a way of honouring a womans life and memories through a piece of jewellery other than what was what already available, such as rings and the limited fully meaningful charms. 
With this thought in the designer's mind he drew a line on a napkin, in the airport, and separated that line with other lines showing special events, memories and celebrations creating the womans ‘Lifeline'. These insignificant lines slowly became circles or wheels and the original line became a chain. Successfully "Lifeline Storywheels" was created.
Equally, it was developed after being somewhat influenced by Trollbeads, and Spinning Jewellery, where you'll find both of their full collections at identity, where it became known as the "Ultimate Composable Bracelet". identity has the full collection of the exclusive Storywheels. 
The collections have become legendary for their unique looks and captivating stories all of which combine exquisite gemstones, diamonds and precious metals creating a luxury and long lasting brand. Please visit instore at identity to see these luxurious Storywheels, or browse with confidence online. 