Welcome to identity jewellery. As well as quality jewellery for both men and women we also offer great gifts, exciting watches, artistic chess sets and lots more products for everyone from our store in Derby and online at www.identityonline.biz
Chamilia is the inspiration of Killian Reider, a graduate of the New York Fashion Institute of Technology. She founded Chamilia in 2002 after being inspired by many of the people she worked with in the fashion industry, including Ralph Lauren of Polo.
"Chamilia is one of the hottest new collections this year, available to both men and women"
She recognised the need for today's woman to design their own jewellery that could be changed to fit their mood or occasion. Killian wanted to offer something for all tastes: serious, pretty, loving and humorous; a design for every occasion. Since, the jewellery is worn by the likes of Fergie, Usher, Paris Hilton, Shannon Elizabeth, Venus Williams, Denise Richards and Jamie Lynn Discala...
Chamilia contains a range of beautiful beads with vibrant colours made of Swarovski crystal, Italian Murano glass and gemstones. Alternatively choose from the range of superb quality silver and 14k gold designs. Chamilia has exclusive rights to Disney Corporation designs and promises that, whatever your mood, when you buy Chamilia, you become your own exclusive jewellery designer.
Chamilia was recently launched in the UK in August 2008 and is already proving a huge success. identity is now a leading stockist, and we are sorry that we cannot offer the products online - but please visit in store to see the Chamilia bracelets and necklaces.

Browse Before You Buy - Chamilia.com
"For Chamilia, the principle is simple: design is different here. The company was founded in 2002 by Killian Rieder and Jeff Julkowski and based on the concept of putting design into the hands of the customer. Killian, a former designer with fashion icon Polo, wanted this brand to be personalised to allow women to change and customise it to fit the mood, moment or occasion, like a chameleon that changes in its environment.
They launched Chamilia with a line of handcrafted beads of Italian Murano glass, coloured stones, 14k gold and sterling silver that pair with beautifully designed companion bracelets, bangles and necklaces. The result is a fresh, contemporary twist on the traditional charm bracelet.
Today, Chamilia is fast becoming the "it" brand in the rapidly growing customised jewellery category. The company has a growing collection of 500+ beads and a successful Disney® partnership with an exclusive collection of authentic Disney beads not available anywhere else.
Chamilia supports communities and causes around the world through its "Give Back" program by donating a portion of the proceeds to support causes like Breast Cancer, Autism and world peace programs."
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