The main aim of identity jewellery is to sell to the Derby public quality jewellery and gifts that are not currently available in Derby. We mainly target men, though now we have expanded and offer equally to the women. By creating a website we hope to expand our vision to the rest of the UK, and so far we have succeeded to do so...and now globally

identity jewellery has branched from many years of research and experience. identity offers high quality jewellery that has both aesthetically pleasing designs and also brilliant materials. Sterling silver is our most preferred but we also offer steel, tungsten, titanium, 18k gold and even meteorite.

Our products are unique and we offer for all occasions. Whether it is christening, wedding, Christmas, birthdays or leaving presents we are sure you will find something at identity jewellery. As well as jewellery we also offer other gifts and accessories, such as watches, jewellery boxes, ties, chess sets, other games, men's cologne and grooming and much more...

We offer many pieces of handmade jewellery at identity as well as our famous, global brand-names. identity offers brand-names such as the watchmaking giants Boccia to the chess sets of SAC; from the global designers of Gatik and Seven London to the jewellery box enthusiasts of Davidts. Perhaps, even, the exclusive Love Hearts, the Chamilia Disney and the My Last Rolo collections will give you the quality you deserve...We are thriving in Derby and we hope we will make you feel equally as welcome online at www.identityonline.biz as much as we do in-store.

We are a new enterprise that opened in the Westfield Centre in Derby on 9th October 2007. 

Our background before October 2007 has been in the jewellery trade having owned retail shops previously.  Experience with working in the jewellery trade beforehand has helped identity jewellery to establish itself and we hope you will feel equally satisfied.

One of the directors, Andrew Warner, has a BA in jewellery & silversmith making and creating individual designed jewellery and we feel that this reflects on the type of goods we offer. 

We will in the near future expand our website to include most of what we sell in the shop, but in the meantime if you are in Derby feel free to come and see us.

        identity

Please visit our gallery, where we hope to give you a taster of what we offer instore, and equally the items that will be available on our online store with time. Click here to view.

        Gallery